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Top Skills
- Brand Strategy
- Go-to-Market Strategy
- Brand Management
- Experiential Marketing
- Account-Based Marketing
- Influencer Marketing
- Social Media/Content
- Marketing
- Digital Marketing
- SEO/SEM
- Data Analysis (Excel, Tableau, SAS, SPSS)
- Market Research
- Consumer Insights
- Competitive Analysis
- Analytical Problem-Solving
- Corporate and creative writing
- Corporate Communications
- Microsoft Office Suite
Amaka Okosieme
- Marketing Strategy
- Product Marketing
- Brand Management
- Business Strategy
- Marketing Analyst
- PR & Communications
- Speaker
- Marketing Strategy
- Product Marketing
- Brand Management
- Business Strategy
- Marketing Analyst
- PR & Communications
- Speaker
Summary
Experienced marketer with a passion for growing brands through thoughtful strategy, storytelling, and analytics. Dedicated to creating meaningful insight-driven campaigns that resonate with consumers and drive real results like engagement, loyalty, and lasting brand impact.
Experience
PINPOINT PRECISION ENGINEERING
Marketing Associate June 2025 – Present
- Chicago, USA
- Launched Pinpoint Scholars Foundation marketing strategy, projected to grow audience reach by 15% through targeted campaigns
- Analyzed industry and campaign data to refine content strategy, generating leads and boosting engagement by 10%.
- Directed PR efforts with agency collaboration, securing media coverage that increased brand visibility by 10%.
- Executed the Board Info Session for the foundation, engaging 30+ stakeholders and attracting potential advisory board members.
DEPAUL UNIVERSITY
Marketing & Communications Assistant April 2024 - Present
- Chicago, USA
- Developed marketing strategies for the Internships & Career Experiences Support department, boosting engagement by 15%.
- Spearheaded 5+ strategic growth initiatives, increasing department awareness by 10% through targeted digital campaigns.
- Created compelling content and communication materials that improved student participation in career programs by 20%.
- Launched the Parker Dewey digital campaign, increasing awareness and sign-ups by 70%.
MOËT HENNESSY
Product Manager, Champagnes October 2022 - March 2023
- Lagos, Nigeria
- Executed 9 marketing activations for the top 3 champagne brands, resulting in a 25% boost in consumer engagement.
- Conducted market research to identify new trends, leading to data-driven strategies that optimized product positioning.
- Managed PR, digital, and experiential marketing campaigns, increasing brand visibility and customer engagement by 30%.
- Achieved a 50% increase in sales with an effective marketing plan for Veuve Clicquot at the 2023 Lagos Polo Tournament.
REDRICK PUBLIC RELATIONS
Senior Account Manager March 2020 - October 2022
- Lagos, Nigeria
- Managed 10 client accounts across industries, increasing revenue by 35% through strategic marketing and PR efforts.
- Implemented high-impact marketing and PR strategies, boosting client and company visibility by 40% globally.
- Developed experiential marketing activations that boosted brand awareness by 20%, elevating audience engagement.
- Led the marketing and PR launch of Ralph Lauren fragrances in Nigeria, driving a 20% increase in brand awareness.
BWL (BRANDS WE LOVE) AGENCY
Account Manager July 2018 - October 2019
- Lagos, Nigeria
- Managed PR and marketing efforts for 2+ company accounts, optimizing brand positioning and messaging
- Strengthened media relations, securing key press coverage and boosting brand recognition by 30%.
- Crafted compelling communication materials, improving campaign effectiveness and audience engagement
- Designed and coordinated the BWL PR workshops, leading to a 15% increase in attendance and industry participation
Education
DEPAUL UNIVERSITY, KELLSTADT GRADUATE SCHOOL OF BUSINESS
Master of Science, Marketing Analysis (4.0) December 2025
- Chicago, IL
BABCOCK UNIVERSITY
Master of Science, Marketing Analysis (4.0) 2018
- Nigeria
Additional Accomplishments
President, Kellstadt Marketing Group, DePaul University (2024-2025)
- Led the strategic direction of the marketing organization, enhancing engagement and value for 100+ members.
- Developed data-driven strategies to align organizational goals with member needs, ensuring long-term growth and impact
